Random Acts of Woofness (RAoW)
Our RAoW mission spreads love, one paw at a time — through products, pledges, and purpose.
What Is It
The RAoW kindness movement was inspired by one apricot pup and her hooman — a reminder that even when life gets ruff, we can still wag it forward. Through stories, stickers, and small surprises, RAoW turns tail wags into impact — one paw at a time.
Why It Matters
🐾 Everyone deserves a second chance — even kindness.
💖 A little act can create a big ripple.
🌱 RAoW was born from healing — and now helps others feel seen, loved, and supported.
🌎 It’s not just about products — it’s about people, pups, and purpose.
How It Works
🛍️ A portion of RAoW product proceeds supports kindness initiatives
📝 Customers can share their stories via The Pack Project
📊 We track our impact via the Kindness Tracker
🎯 Every product labeled RAoW supports this mission
Show Us Your Woofness
Every wag, every smile, every small moment of compassion matters — and we’d love to hear yours. Whether you helped a stranger, comforted a friend, or lifted your own heart on a rough day, your story proves that goodness is still alive and wagging. 💛
🐾 Scroll down to share your RAoW story and add your ripple to our pond.
What We're Building Together
From Roxy & Kylo to every product we create, our mission is simple: to spread kindness, celebrate connection, and make the world a little more wag-worthy — one gift, one smile, one tail-wag at a time.
That’s why we launched RAoW — Random Acts of Woofness — our kindness-in-action pledge where every qualifying purchase (from day one) helps support animal rescues, kids who need a little more love, and everyday acts of good in the world.
We’re proud to share the impact we’re making — and we’re just getting started. 💛
📈 Kindness in Action Tracker
💛 Dollars donated
🐾RAoW Products Sold
📬RAoW Stories Shared
🤝 Partners Supported
💛 Kindness in Action
We believe kindness should be more than a vibe — it should be something we do. We’re keeping our pledge simple, transparent, and kind — just the way we like it.
🐾 This is kindness in action. Thank you for being a part of it.🐾